What are you going to do with it?

I recently took part in a discussion when somebody asked, “What is the difference between information and knowledge?”

Participants quickly fell into their undergraduate mode of scrambling for an answer to make people happy with their well-reasoned responses.  On the other hand, I was reminded of a small business owner who was able to cut to the point of the matter by asking, “What decision are you going to drive with that information?”

In the world of data, information, knowledge, reporting and social media, don’t fall into the trap of trying to become the smartest guy in the room.  It’s far better to be the one who makes the best decisions.

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